TDX ’26 — San Francisco. Day 1.
Every once in a while an event reminds you why you chose this career. TDX ’26 was one of those moments.
The keynote just wrapped, and the energy in the room is unreal. The Moscone Center is buzzing, the Ohana Floor is packed, and you can feel that the Salesforce ecosystem has shifted gears again — this time around Agentforce, the Agentic Enterprise, and what it means for admins, developers, and architects who have been building on this platform for years.
Meeting Parker Harris
The absolute highlight of Day 1 was getting to meet Parker Harris, co-founder and CTO of Salesforce — one of the visionaries behind the platform that shaped my entire career. Parker has been on stage at nearly every major Salesforce event I’ve attended over the years, and hearing him talk about the platform is always a masterclass in pragmatic engineering.
What struck me this time was how grounded his message still is, even in the middle of all the AI hype. His True to the Core session kept circling back to the same philosophy he has championed for two decades: the less code you write, the better. Clicks before code. Declarative over imperative. Build fast, stay maintainable, and let the platform carry the weight.
In a world sprinting toward agentic AI and autonomous systems, that reminder feels more relevant than ever. You don’t need to rebuild your org to make Agentforce work — you need a clean, well-modeled, well-governed Salesforce foundation. AI agents only become as good as the data, metadata, and security model they stand on.
What TDX ’26 is really about
A few themes that stood out from Day 1:
- Agentforce is maturing fast. The shift from “AI assistants” to autonomous agents grounded in your Salesforce data is no longer theoretical — customers are in production.
- Data Cloud is the connective tissue. Every serious Agentforce conversation starts with unified, harmonized customer data.
- Low-code is still the competitive advantage. Flow, Lightning App Builder, Prompt Builder, and Agent Builder keep getting more capable — and more forgiving for admins.
- Developer experience is getting love. Better local dev, better testing, better DevOps tooling — a welcome evolution.
- Trust and governance keep moving higher up the agenda — exactly where they belong for enterprise-grade AI.
View from the Ohana Floor
Sneaking up to the Ohana Floor is its own little tradition. Looking out across the Bay, with ships in the water and the city stretching into the hills, you get a small moment to step back from the crowd and think about the bigger picture: the community, the customers, and the people actually doing the work.
Why events like this matter
You can read every release note, watch every keynote replay, and binge every YouTube breakdown — and still miss what events like TDX really give you: conversations. Five minutes with a product manager explaining what they’re actually worried about. A hallway debate about agent architectures. A late-night dinner with other partners about what customers are really asking for.
Moments like meeting Parker remind you why showing up in person still matters. The Salesforce ecosystem isn’t just a platform — it’s a community. And that community is stronger in the room.
Day 1 is just getting started. More updates coming from the floor.
#TDX26 • #Salesforce • #Agentforce • #TrueToTheCore • #Redyfine
— Pavel Panfil, Founder of Redyfine
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